Monthly Archives: February 2012

The Type of Type is Important

Type has a personality all its own.There are many aspects to graphic and web design, and we here at Woodward Design is sensitive to all of these. Every single one. Color, size, shape, photography and typography. Yes, I tell you, typography. Type has a personality all its own.

This is helpful because our clients have personalities all their own as well. Well, most of them. I can think of one who has absolutely no personality at all. That aside, if you take a look at our portfolio you will see a wide variety of clients and type used. The font used for North Hartland Tool is much different than Senior Solutions because their audiences are different.

A thick font gives a strong presence whereas a cursive font expresses a softer feel. When we design a logo, brochure, website or ad we think about what the message is and what our client is intending their audience to understand. Our job is to pull all the design elements together to get that message across visually. That way, on first look, the audience will get a feeling before they even dive into the content.

Add other elements like color and scale and you are on your way to telling a visual story. You just need to have the knowledge, and luckily for the people in Brattleboro’s surrounding area (and beyond) we do!