This year, Morningside Shelter is celebrating 35 years of helping the homeless. For the last few years, we’ve been working with Morningside to create their annual reports, but we wanted to go in a bit of a different direction this year.
Josh and Libby, the core of the team that makes Morningside a reality, have the unique goal of putting themselves out of a job. They are devoted to this issue and want to, not just treat the symptoms, but actually end homelessness.
To that end, we wanted to take their understanding of an annual report and turn that on its head. Rather than the classic approach of financials, profiles, staff photo and donor lists, we took a look at how we could celebrate Morningside’s 35th year through, and by, engaging the community to participate in being a part of the solution.
We came up with The Game of Giving Back. Using a list of activities each month that the Brattleboro community can get involved in, we created a folding game board that let’s people do more than write a check—come read to the kids at the shelter, help with spring cleaning, join Morningside for their hiking and camping fundraisers. The idea is that homelessness is pervasive and complex but that we can actually do something to end it, all year long.
We were, and continue to be, so thrilled about working with Morningside on meeting its mission and for the faith that Josh, Libby and the Morningside board placed in us to try something new. This is why we got into design and marketing in the first place: to come up with real-world creative solutions for our clients and our community.