Tomorrow’s Designer Today

Our new intern, Patrick, working in the New Ground Office.

Hey hey! We got a minion! INTERN… we mean intern.

His name is Patrick and he is a student at Keene State. He answers to Patrick, Pat, or Sir Intern McMakesart. Imagine being a young lad in design school and you land an internship with the motley crew of New Ground Creative. He is #grateful to say the least. I mean, what’s not to love? First off, his supervisor is the Queen of Darkness, Protector of Kitty Cats. Falyn now spends much of her time perched in her office chair, tenting her fingers and quietly laughing to herself. When asked about our new intern she said, “I’m super enthusiastic about having a positive influence on a student in my field.” Side note: did you know Falyn can raise just one eyebrow like a Bond villain? Cool trick, huh?

We were really impressed with Patrick’s portfolio when he interviewed with us. His ability to take an idea and create alternate variations of it is mind boggling. He kind of hit the ground running with us, but we took some time to ask him some questions in hopes of getting to know the real Patrick. Here is what we learned.

How did your path lead you to studying design?

I have always loved drawing and illustration since I was a child and knew I wanted to continue making art in the future. When I was in high school I took my first graphic design class and loved it. I continued on to designing in college, always trying to push myself to try my hardest, and always looking for a challenge.

What do you dig most about design work?

I really like the variety of work that design creates. I love looking for inspiration and finding countless solutions to the same design problem. Most of all I love that design builds upon itself and inspiration I gather from one area of design can be translated into others pieces that I create.

What would be your dream job?

My dream job would be a small company that values its employees as much as its customers. I’d be involved in a variety of different projects and I’d be able to get off the computer frequently to create hands on art and design as much as on screen design.

Now the important questions:

What’s your spirit wind?

I’m definitely a gentle breeze. I’m calm and quiet and I’ll never be the loudest in the room.
*Check back in a few months after his internship with New Ground—he may be a strong gust by then.

How do you understand the ocean?

The ocean is another entire planet right here on earth. We know so little about its true depth and the scope of animals that call it home, and unfortunately, we don’t treat it with the respect it deserves.

Word… word. That was the most real answer to what was intended to be a ridiculous question. Well, seems like Patrick is right on course to change the world. He is full of positivity, hope, and motivation to make the most of each day. He brings an awesome energy to our office and we are stoked to have him here as a part of our team. Best case scenario: We all learn from each other and end up more skilled and knowledgeable than before our encounter. Worst case scenario: He starts to swear like a pirate and is the loudest voice in the room…. But would that really be so bad?

We are down for it all. Here is to learning together. Welcome, Patrick.

Making an Impact in 2016

Wow. 2016 was a bit of a doozy, eh? For all it’s ups and downs, we are #grateful because, when it comes right down to it, it was another year in which we got to do the work we love with people who care. The collaborative and creative relationships we cultivate with our clients are what make for the most inspiring outcomes.

Just because we are a small agency (and proud to be so) doesn’t mean we don’t think BIG. So when a BIG opportunity came to us out of Dallas we were thrilled—not only for a chance to do work on a national level, but to be involved in work with a lasting impact. Southern Methodist University’s Embrey Human Rights Program is a cutting edge, experiential education program that challenges societal and individual paradigms. Bringing students through all aspects of Human Rights throughout the country and the world, the Program celebrates their work every second year by awarding two recipients— one national and one international—with the Triumph of the Spirit award.

New Ground’s Art Director, Falyn, was the design lead on the project and we were excited to have been chosen from a bunch of other agencies throughout the South and East Coast to brand this event. We were brought on to help brand this year’s theme, Voices.


“It always feels good to be chosen to work on something that really inspires you.”


The team working on this event wanted something that spoke to diversity and inclusion, joy and unity, knowledge and expression. The team included Music2Life, who coordinated the event, directors from the Embrey Human Rights Program, and ourselves. The energy between everyone involved in the project was awesome throughout all stages of the process. It was a truly collaborative experience, with every viewpoint and perspective heard and honored—creating an atmosphere of incredible creativity.


“Here’s the thing about working with NGC. You’re getting an excellent skill base, of course, but what I found is that they became engaged partners who were truly invested in the successful outcome of our project.”

 – Elizabeth Stookey Sunde, Founder & Creative Director of Music2Life

Working on a design for a community and culture that is very different from where we live is particularly engaging because it naturally shakes up our process.

We developed a logo, color palette, and style guide for them which we used to create a broad array of collateral for this year’s event. An example of our “out of the box” thinking is how the logo, for certain uses, was interactive; participants and audience members filled in parts of the logo to show their own thoughts and hopes for Human Rights. One of the intentions of the Triumph of the Spirit Awards ceremony was engagement. We wanted the imagery to inspire and motivate participants to embody the mission of the event in their everyday lives.


“[New Ground Creative’s] responsiveness and intuitive get-it factor made them feel like extended staff people vs. a contracted vendor. Unlike a staff person, however, their perspective was fresh, always honest and unencumbered by any baggage.”

– Elizabeth Stookey Sunde, Founder & Creative Director of Music2Life

Projects like this one inspire us and they feel like a natural extension of all the non profit work we’ve done over the years. Now, more than ever, we want the work we produce to have the biggest impact possible. We put intention behind what we produce and the relationships we build in the process. We succeed when our clients do and, when the mission is protecting the rights of all humans and paving the way for a better world, well… count us in.

All event photos by Dylan Hollingsworth.

Strollin’ Down Memory Lane: Holiday Edition

What a perfect time of year to share childhood memories!

(Or has Biz just been looking for an excuse to request baby pics of all of us?)

carrie-holiday-memories-photosCarrie “Bright Spirit” Simmons

The holidays was, and still is, an exciting time for us as a family of five raised by a single
mom. My sister, Jenny and I shared a room and would get our own mini Christmas tree. We would read under the lights at night and exchange our own Christmas gifts on Christmas eve. Our house didn’t have a fireplace so we made one out of cardboard and put our socks there for Santa. I remember playing with all the ornaments on the tree and making up stories for each them. On Christmas day we would watch each other open gifts and be so excited about what we gave each other just as much as opening our own gifts. My favorite foods would (and still are) chex mix and magic cookie bars. My grandparents would come over later that day and we open more gifts and then all watch old time movies like Laurel and Hardy that grandpa would set up on his old film projector. Grandpa would also play piano which he would only do once a year during the holiday. He could play by ear—it was amazing.

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 Falyn “Princess Power” Arakelian

Christmas when I was a kid was so magical. My grandmother was still alive, my uncle would always make my toys do inappropriate things (which I didn’t understand at the time), and my cousin would play with us for hours on end. The fire would be going, food would be cooking and the carols would be playing. One year, after we decorated the tree, my brother and I grabbed a blanket and laid on the floor. My mom shut all but the tree lights off. She popped in Johnny Mathis Christmas carols and left the room. My brother and I, with our chins in our hands, just laid there for what seemed to be hours, staring at the tree with complete content smiles, side by side, as a gentle snow fell outside the windows. It was one of the first moments I can recall recognizing the feeling of gratitude.

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Joe “Look At That Grin” Heslin

I’m not much of a holidays kinda guy. Not on the naughty list or anything, just feel like I’ve “lost that elven feeeeelin’.” Heidi (my wife), on the other hand, is a huge fan and loves the music, the tree, the wrapping, the traditions, …the story of tinsel hanging out of her cat’s butt, all of it. When we had just moved to Brattleboro, Hana was only 9 months old and we were facing our first Vermont Christmas. A 9-month old isn’t terribly conducive to sprucing up the place or motivation in general and, having just moved from Japan—where Christmas is a night to go out on a date, eat KFC (not a joke) and cake—we were a little light on decorations. I could tell that Heidi was feeling worn (kid and all) and not too festive. So, I went out to Walmart (yes, I apologize for being an evil consumer) and bought a crappy little tree, some lights, and some cheap ornaments. I hid them and then woke up in the middle of the night and put them up for Heidi to wake up to. In putting them up, and subsequently seeing her face, I kind of fell in love with Christmas just a little bit.

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Biz “Always Accessorizing” Hallett

I remember how the tree looked when I snuck out of my room early in the morning—after Santa came but before I insisted that my parents wake up. I would just sit in front of the tree and look at the lights glowing from within the branches, making silhouettes of our ornaments and casting shadows onto the colorfully wrapped presents below. For a moment, I didn’t even care what was in the boxes—the image was just so breathtaking. It was magic. From a marketing perspective, my Mom nailed the branding of Christmas in my home. She lived and breathed Christmas from the decorated sugar cookies to the trimmed tree to the festive music playing, it seemed, 24/7 which all culminated into that moment of magic on Christmas morning.

Telling stories is a big part of what we do so we hope you enjoyed these little tidbits. May you be inspired to reflect on your magical holiday moments in such a way that motivates you to make even more magic whenever possible!

See you in 2017!

Holidays 2016: Be Well and Be Merry

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It’s December! Yep. Technically December is one of the longest months with 31 days, but every year it’s like “Wow. It’s December! (blink) Happy New Year!” Maybe the holidays have a way of accelerating time. It can feel like the high speed chase at the end of an action movie—accelerating through gatherings, gift giving, and precious moments with family and friends and then you pull the emergency break and drift into the New Year. Am I right? Whether it’s the holidays or any other reason, it’s stressful. Your brain is keeping track of so much and we all need occasional breaks in order to maintain our health and productivity.

So what a perfect time of year to share New Ground Creative’s Thoughts on How to Give your Noggin some Chill Time. Here are some ways we pause, mix it up, and chillax.

Carrie is wicked zen. She meditates and does yoga because she knows mindfulness is what’s up when it comes to keeping your cool through stressful times. You may also see her pop into a local gallery during her work day as a way of sparking inspiration. Changing up her environment also helps her recharge for the rest of the day.

Carrie and Falyn are not only co-workers, they are super good friends (I know, too stinkin’ cute). They both have a touch of Snow White in them. Carrie likes to sing or go for walks in the woods to decompress and Falyn likes to play with her animal friends. We hope that someday you get to hear the sound that Falyn makes when she sees a cat or dog. She also likes to prepare a new recipe to ensure she is nourished and from time to time a quick nap does just the trick to hit the reset button.

Falyn and Biz share a love of 90s R&B and hip-hop, they can both be found, earbuds in, be-bopping at their desks. When Biz needs to give her brain a break, she tries to connect more intentionally with her body by walking or stretching. Particularly stressful days may very well require a fierce model walk. She also relies on good old fashioned breathing to get centered. She finds that taking 3 deep breaths while smiling can turn her whole day around.

And then there’s Joe. When it comes to finding ways of handling stress and overwhelm, Joe believes that not listening to Morrissey or watching Requiem for a Dream is a super good start. Drinking alone, say, or crying yourself to sleep while mumbling “Four years? Four friggin’ years?” can also be attractive—yet unideal—ways to find that happy, stress-free place.

(I’m gonna go check in on Joe. While I’m away…) take a moment to try one of these (un)strategies and we wish you well on your holiday journey. We can’t control every little thing that will happen, but we can be aware of our response to it all. By making solid efforts to take care of ourselves we will be strong in the face of it all.

Be well and be merry, y’all!

Photo by Kelly Fletcher

Moving Forward with Integrity

Photo by Alina Semenovich

When I spoke with Evan Morse, a millennial living and working in Brattleboro, he shared with me that he has a bad taste for money and the pursuit of wealth. My conversations with local millennials are starting to inform a sense that this generation gravitates towards brands and businesses that prioritize the well-being of their employees, leaning towards smaller businesses producing a consistent product.

“I really don’t like the mistreatment of lower-level employees. The concept of administration dumping all the crap work onto lower paid employees is unethical. If a business structure has someone at the top getting paid more—they should still be elbow deep in everything.”

My conversation with Evan got me thinking about integrity. It’s a tricky little word—a value more than an idea. Have you ever had someone tell you to “Just be yourself?” The “just” implies that it is an easy task. I don’t know about you but it’s not always easy for me. I have my moments when I slay, but it takes werk. That’s not a typo—werk is way more intense than work. My thought is that the challenge in it involves maintaining integrity. How can we have a sense of self so deeply rooted that it resonates across all our words, actions, and interactions? And can that presence pass the test of time?

Falyn defines personal integrity as: “Making sure that the decisions you make, the way you act in the world, the things and people you choose to engage with are all aligned with your beliefs. A way of operating within your life, where your head, heart and gut are in alignment.”

We aim to hold ourselves responsible to maintain this sense of self within the freedom to choose our own values and beliefs, knowing they may be, and likely will be, challenged in the world. Businesses are asked to do the same thing but within the context of an organization made up of many people with many beliefs working to serve an, often, even larger audience with their own respective beliefs.

It is a challenge, for sure, to find balance and even harder to be consistent in this effort. An enterprise’s success can hinge on its level of business integrity. Joe puts it plainly: “At this point, the ability to effectively call out any organization is ubiquitous and immediate. Business integrity used to be a choice, now it’s a requirement. People will make you pay for your s#@%.” The world is watching and their expectations are high—not only pertaining to the goods or services you sell but YOU. Who you are fundamentally and what you believe about the world and the people in it now serves as a strong sway for the newest crop of consumers.

As a part of our process, we want to understand what integrity means to you and your business or organization. One of Carrie’s missions in her leadership at New Ground Creative is to “create brands that truly reflect your business and personality. This brings you freedom and energy. Integrity plays a huge part in retaining loyalty and if your marketing is driven by honesty and sincerity it will create mutual value for your audience.” We are here for you and we invite you to propel your business forward through introspection. This process takes time. Like boiling sap into maple syrup—patience and a commitment to the process results in something valuable and sweet.

Photo by Alina Semenovich.

R-E-S-P-E-C-T

At New Ground Creative, we value taking the time to get to know our clients as well as reflect back to them our observations from outside. We don’t pretend to know them better than they know themselves but we can assist in their process of self-reflection. Same goes for the audiences we, and our clients, serve. Giving these individuals a voice—an opportunity to express themselves—offers valuable information and insights to any business. For the audience, customer, or consumer—it feels good to be heard and that’s a great start to any relationship.

So let’s listen up.

Respectful, mutually beneficial relationships. Sounds wonderful, right? Alex Fischer, local millennial, prioritizes the bulk of their life choices around maintaining healthy relationships, especially when money is involved. They spend some of their hard-earned money on locally grown, organic food and they also trade working hours. Their money goes to people they know and the local economy. Alex enjoys being a part of an exchange that benefits all involved equally, i.e. the farmer needs money or help to keep farming and Alex needs food to stay healthy and nourished.

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Alex at their desk at the ROOT Social Justice Center in Brattleboro. Photo by Biz Hallett.

Alex Fischer is a co-founding collective member of the ROOT Social Justice Center in Brattleboro, a collectively-run community space fostering social justice organizing and focusing on racial justice work that empowers and lifts up the voices of people of color. Alex also owns a business, Open Bookkeeping, offering professional bookkeeping, education & workshops, holistic business consulting and other financial services to justice-based businesses and organizations. Alex describes their business as “an endeavor at the intersection of finance and social justice.”fischer3_62

“Security for me involves the ability to be giving a lot back.”

A sense of security starts with a sense of place and home for Alex. Buying property with others stands at the top of Alex’s 5-year goals which, in turn, serves as the foundation for a 10-year goal of fostering queer and trans youth, along with having a dog… or 5. Alex plans to maintain an income that allows them to pay a mortgage as well as maintain daily living expenses. It is also their intention to save, perhaps by way of a retirement account with their local credit union, so that they can plan for the future and afford to be generous with their money.
Taking steps to create the life you want, making difficult choices and recognizing that no one else is going to take action for you is the real truth of “adulting.” Whether you are a millennial or not, remember that transition into adulthood? It’s a challenging one and sometimes requires incentive and rewards to be executed with success. This difficulty is not the result of laziness but has more to do with the fact that it just sort of happens… all of a sudden… out of nowhere.

“I was younger and it was all Yay! Party time!—making friends—doing ridiculous things—having adventures. Now it’s like—making family and having babies and building careers and buying homes and I’m totally down with it—it’s just fielding the expectations while trying to stay true to myself and my ability to decide what matters to me.”

Want to crack the mystery of millennials? I think their desire to be who they are and wield the strength to decide for themselves what matters is a part of it. This generation has brought about an entirely different approach to marketing and brand. Not only are the approaches largely digital now, but the idea that you can persuade someone to buy what you have to sell is gone. Time to believe in the customer first. Understand what they need. And then follow through by offering what you think they could use in the context of a respectful and mutually beneficial relationship. It all starts with listening.

Stay tuned for our next blog post! We will explore integrity in marketing and get to know local millennial, Evan Morse.

Also be sure to check out Biz’s new website millenniology.com to read the full stories of millennials living and working in and around Brattleboro.

Stop, Collaborate, and Listen

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The New Ground Creative Team – Photo by Kelly Fletcher

Our work at New Ground Creative always starts with a conversation. We love to talk. Well… maybe not Falyn. But have you met our Communications Strategist, Joe, or our fearless leader, Carrie, when she has had a little too much coffee? And our Outreach Strategist, Biz—sheesh—with the blog posts and the hair. That NGC crew is game to gab.

We also listen. We get curious. We want to create and cultivate a relationship, of course, but this research is also a fundamental part of the work we do. Bonus: we get to be students everyday. Some days we are studying millennials and others we are getting to know the ins and outs of a business looking to reinvigorate their brand. Whatever the case may be, research is a big part of our process as well as a personal passion when research means getting to know our community—the people, the places, their hopes, and their needs.

Learning as we go, in this way, can be tricky. Curiosity brings up new questions which results in potential new approaches which leads to new information and a new spark of curiosity. It’s a cycle. Sometimes things don’t go how you planned which can be confusing and frustrating, but inherently a new opportunity arises even out of a problem. Like when I was 7 years old and cut off all of my Barbie doll’s hair. I wanted to do something radically different with her hair but when she had none—I was presented with a new problem. Then one day, I began making her different types of hats. This happens in our process at New Ground Creative occasionally. Seeing problems as potential opportunities serves us and our clients well.

So time for a simple question: Why? Why we are generating this information? Joe has an awesome way of answering this question when it comes to working with our clients. He wants to “arm your audience with language to defend their choice of you.” Businesses spend a lot of money creating a perception of who they are and what they do but the most powerful brands are the ones that own who they truly are. At New Ground Creative, we value taking the time to intentionally get to know our clients as well as reflect back to them observations from within their organization, as well as from their audiences and partners.

Like us, our clients and the people they work with have a lot to say. Up until now we have, for the most part, held space for this discourse and sharing within the trajectory of our process and the corresponding market research we offer. Our interest in millennials shaped a new possibility. Getting out in the community and talking to local millennials opened new doors for receiving information.

Our initial curiosity raised questions such as:

What do millennials care about?

How do they engage with technology?

What are their thoughts on money and what choices do they make about how they spend it?

How are they different as a group and how are they similar?

And how does any or all of this impact the communities where they live and work?

This week we paused to consider why we are asking these questions. First, we are a part of this community and we want to give voice to people living and working here. Second, millennials are a hot topic and largely generalized. In what ways we can, we would like to offer authentic representation of this population through their own words. *Cue David Attenborough’s voice: “Observe the wild millennial in their natural habit. Fascinating.” And finally, it is our hope that this shared research will support what we do, as well as the mission and vision of the clients we work with. And thus a new word is born…

Mill·enn·i·ol·o·gy

noun

  1. the study of millennials addressing common stereotypes and exploring successes, challenges, strengths, weaknesses, goals, and perspectives.
  2. An opportunity for millennials to share their stories and experiences to set the record straight.

The study of millenniology shows that millennials do not fit into a nutshell, not even a genetically modified one.

Our next blog post features insights and perspectives from millennial, Alex Fischer, Owner/Bookkeeper for Open Bookkeeping and Co-founding Collective Member of The Root Social Justice Center.

(For those of you thinking, “You said that last time.” I promise. Thanks for reading!)

Talking ‘Bout My Generation

I was born in 1983. One of my earliest memories is my Dad standing next to the TV changing the channel by pressing a button repeatedly until he found Night Court. In middle school I remember my mom buying our first CD player along with my first cd—Woo Hah!! (Got You All In Check) by Busta Rhymes. In high school, I wrote papers and chatted on AOL using my bright orange iMAC desktop computer. I passed notes to make plans for the weekend. I talked with friends on the phone in the privacy of our bathroom by stretching the phone cord so far that once I pulled the whole phone off the wall. I believe my Dad had a Zach Morris flip phone for work when I was growing up but I didn’t have a cell phone until 2003—I was 20 years old. In the 13 years since then I have witnessed the concept of “technology” and “communication” change drastically.

Hi, my name is Biz and I am a millennial. I am “old” when it comes to being identified as a millennial—those born in the 90s were immersed in the rounding of the technological corner much earlier and thus I continually ask 20 somethings about the functions of my smart phone. But I digress…

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Relics from a millennial’s childhood.

There is a lot of talk about millennials right now. Upon “googling” (today’s most instantaneous way to learn about something) millennials, I discovered opinions that state we are lazy and vague, marketing agencies are desperately trying to understand us, and we have single handedly “killed” everything from the movie industry to napkins, relationships to democracy as a whole. Now I’m not here to give you a bunch of boring statistics and I am certainly not going to generalize the defining characteristics and qualities of someone born between 1980 and 2000. As if! There are 80 million of us right now—there is no nutshell, not even a genetically modified one, we fit into.

In the several conversations I have had with millennials during the past two weeks one thing stands out. We are nostalgic. We are the final generation to value a photo that doesn’t exist in the gallery on our phones or Facebook—the photo that is slightly tattered because we have carried it with us through 4 moves. The rapid technological development during our formative years has left us feeling like our childhood was longer ago than it really was. We long for simpler times while also taking advantage of what technology provides. Want to make a millennial’s day? Hand them a handwritten note folded up like a football or play an episode of Friends. A sense of calm will wash over the recipient as they recall a time when “adult” was not a verb—adults were our parents and teachers.

And yet here we are—adulting. We are working, managing our finances, facing our debts, and standing at the precipice of a changing world—for better or for worse. In the coming years, we will buy houses, make investments, have babies, and potentially move back in with our parents.

So… I’m going back to my science fair days, y’all. But instead of researching how the pH level of water affects the growth of pea plants (actual science fair project I conducted in 1998), I want to know more about millennials. I’m starting with millennials living and working in Brattleboro, VT.

  • What do we care about?
  • How do we engage with technology?
  • What are our outlooks for the future?
  • What are our thoughts on money and what choices do we make about how we spend it?
  • How are we different as a group and how are we similar?
  • And how does any or all of this impact the communities where we live and work?

Stay tuned! Our next blog post will feature stories and perspectives from millennial, Alex Fischer, Owner/Bookkeeper for Open Bookkeeping and Co-founding Collective Member for The Root Social Justice Center.

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If you are a millennial and would like to connect with New Ground Creative, email biz@newgroundcreative.com.

A Lot Like Love…

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Your eyes lock from across the room. A stranger and yet… you feel as though you know them. Or perhaps you have known them for years. The feeling of love is like a lightning bolt—in just a fifth-of-a-second chemicals release in your brain resulting in a euphoric feeling. You lean in as if your heart were literally taking the wheel. Your body surges, “I love it and I want more of it!” Let’s take a closer look at the process of falling in l-o-v-e, shall we?

Dopamine plays a role in our emotional responses, by lifting us up and motivating us to action. Ever hear the saying, “Love makes you do crazy things?” Yeah, that’s partly dopamine’s fault and watch out—dopey’s got a couple troublesome friends. Introducing norepinephrine and adrenaline. They release to give you a little push, keeping that pesky rational part of your brain from analyzing the potential risks of your choices. Your heart starts to race, you get a burst of energy, and you focus intensely as you click the button purchasing tickets to Mexico to spend a week with someone you collectively spent 8 hours with during your last vacation… oh… ummm…. Yeah a friend of mine did that once… anyway—moving on. Finally, oxytocin lowers anxiety and is released most often in response to physical touch, hence why it is sometimes referred to as “the cuddle drug.” You just want to be close to them (cue the romantic music) and by the end of this chemical tsunami you look like one of those heart eyed emojis.

😍 Yep that’s you, bud.

Okay now… let me throw something crazy out there… Is this similar to what happens when we experience a brand? Stay with me. What happens when we witness an image or a slogan? If we have prior knowledge or experience of the brand, mirror neurons fire in our brain sharing with us stored information from the past resulting in a positive or negative response. But what if we have never seen the brand before? The image or the messaging strikes our brains as new and in a very short period of time creates an immediate response. Some call this “judging a book by its cover” and it’s true; that action can result in not taking an opportunity to understand something in its entirety. Our brains are constantly processing information as quickly as possible to inform our choices in an effort to keep us safe. So what does a brand need in order to encourage an individual to keep looking beyond that first moment? And is it not unlike what it takes to keep that special someone engaged with you enough to build and maintain a relationship?

Remember those chemicals from before? Check this out.

Step # 1:

The combination of chemicals released creates such a pleasant feeling that we want more, i.e. ATTRACTION.

Step # 2:

Dopamine, norepinephrine, and adrenaline drive us forward to learn more, take risks, and plunge into an exploration of what could be beyond these initial feelings, i.e. CURIOSITY.

Step # 3:

“The cuddle drug,” oxytocin, helps up to saddle right up to our love and gaze into a future together. We feel as though we have arrived, we can finally relax, i.e. TRUST.

So you know… just make your brand wicked attractive, encourage potential clients to ask questions and eventually land their full and complete trust in you. No easy feat, we know. A tad daunting? Yep. That’s why we are here. Consider us your wingman. We will help you pick out an outfit, practice conversation topics, and support you in feeling confident in who you are because…

YOU ARE AWESOME!

*thumbs up followed by finger guns*

Go get ‘em tiger! We got yo’ back!

 

 

New Kid on the NGC Block

biz bioBiz Hallett joins the New Ground Creative Team as Outreach Strategist bringing her edgy style, endless curiosity, and epic dance moves! You may recognize her as an on-again, off-again employee of Boomerang or maybe you remember the SHAKEtheROOM! dance and music performances at Headroom Stages that she produced and choreographed. Still doesn’t ring a bell?

Well… here is the lowdown.

West Philadelphia, born and raised… Just kidding. Biz is fresh, but she is not quite Fresh Prince of Bel Air fresh—a girl can dream. Biz moved to Vermont to attend Marlboro College in 2001 where her studies focused on narrative dance and cultural history, as well as art, neuroscience, literature, and creative writing. She has never felt so at home—with regard to place, people, and environment—as she does in Vermont. This being said, she loves to travel and will happily take an opportunity to step out of her comfort zone and exist elsewhere. Her choice to travel often satisfies her insatiable desire to learn and explore, while also igniting a renewed love and appreciation of home.

Biz was born shy and quiet, but eventually she developed into the eccentric and expressive individual she is today. Seriously though, she is a talker, but also an active listener. She is passionate about storytelling and loves to share stories wherever she goes. She believes the act of telling stories supports our sense of self and also builds connections and understanding between people.

Biz has been a dancer for 30 years and uses movement as a language when words fall short. She studied hula in Hawai’i while at Marlboro College—she was in awe of a culture that chose dance and song as the primary way to tell its history and express its identity. She had conversations with locals, Hawaiian Rights Activists, artists, and homeless individuals—each offering their unique perspective and desire to be heard. This exploration ignited a bigger purpose in Biz, to support individuals in telling their stories as a means of expression, connection,and transformation. Biz later received a Masters Degree in Dance/Movement Therapy and Counseling from Antioch University New England to further explore her interest in human behavior and psychology and how it all ties to the power of storytelling. Her conclusion:

Telling your story enacts change and growth. Everytime.

Basically, Biz is hungry for knowledge and thirsty to know and understand people. When not working at NGC, she can be found meditating, cooking, teaching dance, thinking up new creative ways to engage with her community, or watching the sunset from her home in Guilford. Her inherent marketing mind combined with her other skills forms a unique perspective that fits into the NGC brand for our clients and we are all excited about how this growth will support our clients and strengthen what we offer.

At New Ground Creative, we believe impactful branding and marketing starts with knowing who you are and what you offer—you are the only person in the world doing what you do the way you do it. As partners and collaborators, we greatly value building relationships with our clients and working with the stories they have to tell. Over the years, New Ground Creative has grown in its capabilities and clients and we aim to keep that momentum going in order to better support our clients in their continuing growth.

WOO HOO! Welcome, Biz!