This was a fun project that we just finished working on and we wanted to share with you what some of our thinking was. Vermont Insights is a data site for policy makers, philanthropists, nonprofits and a host of other users to make sense of who we are as a state. An extension of the amazing nonprofit, Building Bright Futures, Vermont Insights provides the tools and resources to make better decisions for Vermont communities.
They approached us to create a logo and tagline for the site. It was challenging because we wanted to make it engaging and friendly without being too cute. After a couple of really, well, insightful conversations, we created a lot of possible concepts and settled on the pie chart within a lightbulb. The thinking was that it was important to make it clear that this was about data—especially as the name doesn’t mention data and Vermont Insights could mean a lot of things. We also wanted to bring out that visual of great ideas coming from the resources on the site. We all have tremendous access to information these days but it’s harder to sift through it to build an actionable plan. That is exactly why this site is so necessary.
As for the tagline, Communities Connected by Data, we wanted to reiterate the data-driven nature of the site but balance that with the sense of community that makes Vermont such a cool state. The concept of connection—in both the human meaning and the information meaning—was also important.
All in all, we think these pieces are pretty cool and they feel like a natural extension of all of the nonprofit work we’ve been doing over the years. We’re sharing this because it’s a project that, like so much of the work we do for our clients, will have a big impact.