Category: Typography

What Inspires Us?

So many things in the world can inspire us.Ever listen to a song and get completely transported to a different time? Maybe it is a moment from your childhood, or maybe it is just a feeling that washes over you, and it changes your mood in an instant.

Is there a person that whenever you are around them, your whole world becomes electrified? The sky is a more vivid blue and the birds are alarmingly more joyful.

When you get home from a long day at work and put on your favorite sweatshirt, do you become immediately relaxed?

I hope you answered yes to at least one of these questions; otherwise you are sitting there saying what are the kids at Woodward Design ON?

But, seriously, we are affected by our surroundings. Everything affects us, even if we aren’t aware of it. The smallest change can lift us up or bring us down.

Being designers we have to be more alert to what is happening around us. That is how we stay current, keep on top of the next thing and continue to have audiences engaged in what we are doing. Because of this heightened sense, so many things in the world can inspire us.

Of course we are in awe of other designer’s work. We flip through Communication Arts pointing, laughing, sighing, and moaning about all the work we wish we had come up with. But, inspiration doesn’t come just from other’s ideas.

A crack in an old building, an elderly couple holding hands, steam from a coffee cup, and the list goes on. Anything can spark an idea, an emotion, a thought, and a feeling that can lead to the creation of work. You just have to be open to accepting the world around, in, so that it can translate itself, out.

Everything, is the answer. Broad, overwhelming and completely exciting.

The Type of Type is Important

Type has a personality all its own.There are many aspects to graphic and web design, and we here at Woodward Design is sensitive to all of these. Every single one. Color, size, shape, photography and typography. Yes, I tell you, typography. Type has a personality all its own.

This is helpful because our clients have personalities all their own as well. Well, most of them. I can think of one who has absolutely no personality at all. That aside, if you take a look at our portfolio you will see a wide variety of clients and type used. The font used for North Hartland Tool is much different than Senior Solutions because their audiences are different.

A thick font gives a strong presence whereas a cursive font expresses a softer feel. When we design a logo, brochure, website or ad we think about what the message is and what our client is intending their audience to understand. Our job is to pull all the design elements together to get that message across visually. That way, on first look, the audience will get a feeling before they even dive into the content.

Add other elements like color and scale and you are on your way to telling a visual story. You just need to have the knowledge, and luckily for the people in Brattleboro’s surrounding area (and beyond) we do!