The Governor's Institutes of VT
The Governor’s Institutes of Vermont is a venerable organization that offers Vermont high school students the opportunity to dive deeper into their passions in one- or two-week intensive sessions (Institutes) held on college campuses around the state. The Institutes each cover a single interest area including: entrepreneurship, the Arts, technology, engineering, Asian culture, and many more. The diversity of programs is what makes GIV so strong, but also creates a complexity in that there is no easy way to tie the many diverse offerings under a single umbrella. We worked with them to develop both strategic frames and messaging as well as tactical initiatives and outreach measures. Deliverables included: messaging analysis, audience analysis, web integration plan, communications plan, style guide, and social media plan as well as collateral design.